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New Report: 2011 Nonprofit Social Network Benchmark Report


The 2011 NTC saw the release of the latest "Nonprofit Social Network Benchmark Report". While you're welcome to scroll down to read a brief synopsis, we recommend you click on over to download it, right now. It's free!

> Download the 2011 Nonprofit Social Network Benchmark Report

More than 11,000 nonprofit professionals filled out this year's survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data. One of our favorite stats: more than half of nonprofits have no formal budget for commercial social networks like Facebook, Twitter, and LinkedIn, making it all the more impressive that 30% of the organizations that have raised more than $100,000 on Facebook have budgets under $5 million.

Other highlights:

  • Nine out of 10 respondents(89%) report having a presence on Facebook in 2011.
  • Nonprofit industry sentiment toward social networks remains very positive with 4 out of 5 (82%) nonprofits indicating that they find their commercial social networking efforts valuable.
  • The community size of nonprofit house social networks (HSNs) is on the rise with an average of 5,967 members in 2011, a 70% increase year-over-year.
  • Over half (55%) of nonprofits who have a house social network report that the role of their community is for Program and Service delivery, eclipsing Marketing (49%) for the first time as the primary purpose for charity house network.

But really, don't take it from us, go read it yourself