The 2011 NTC saw the release of the latest "Nonprofit Social Network Benchmark Report". While you're welcome to scroll down to read a brief synopsis, we recommend you click on over to download it, right now. It's free!
More than 11,000 nonprofit professionals filled out this year's survey, sponsored by NTEN, Common Knowledge, and Blackbaud, generating a veritable cornucopia of data. One of our favorite stats: more than half of nonprofits have no formal budget for commercial social networks like Facebook, Twitter, and LinkedIn, making it all the more impressive that 30% of the organizations that have raised more than $100,000 on Facebook have budgets under $5 million.
- Nine out of 10 respondents(89%) report having a presence on Facebook in 2011.
- Nonprofit industry sentiment toward social networks remains very positive with 4 out of 5 (82%) nonprofits indicating that they find their commercial social networking efforts valuable.
- The community size of nonprofit house social networks (HSNs) is on the rise with an average of 5,967 members in 2011, a 70% increase year-over-year.
- Over half (55%) of nonprofits who have a house social network report that the role of their community is for Program and Service delivery, eclipsing Marketing (49%) for the first time as the primary purpose for charity house network.
But really, don't take it from us, go read it yourself