We all know how effective social media marketing can be. But, having a social media presence doesn’t already stand as a guarantee that nonprofits can or will be able to get the support they’re looking for. As much as there are successful online campaigns, there are however, a couple more frustrated ones that weren’t able to garner much support as well.
Probably the best way to get noticed in Facebook is through posting images. So, to help your nonprofit to really establish a virtual presence, one way to do it is through using image posts.
In this entry, we’ll help you fill your nonprofit’s timeline with enticing images by talking about topics including image scaling and themes that you can choose from to help you develop image posts.
Choosing a cover photo and/or a profile picture for your Facebook page may seem like a very simple task. But, regardless of how easy the task is, it shouldn’t discount for the significant contributions of these photos to your page’s popularity. That’s why we’re dedicating an entire entry just to help you develop proper cover photos and profile pictures for your nonprofits Facebook page.
Ginny Mies shares how telling your data visually is now easier than ever with the help of web-based infographic tools. She recently had to create an infographic for a project. Having very basic design skills, she was looking for something intuitive and easy to learn that could create an attractive final product. After surveying many of the programs out there, she found a few that meet these requirements. Ginny writes:
Tools for Creating Infographics, Charts, and Diagrams
This inaugural post highlights the big nonprofit technology stories of 2012, including making websites viewable on mobile phones, using mobile phones more in the workplace, cloud computing, social media fundraising, foundations and Microsoft donations, greater self-sufficiency among NGOs in developing countries, and some cutting edge things like hackathons. This was an original December blog post by TechSoup's Jim Lynch:
The Adobe for Nonprofits has just joined the TechSoup Asia family! Eligible charities and nonprofit organisations can now request donations of a range of Adobe software which will help take your design, graphics and video editing to the next level.
Choosing a Good Tool Can Help Your Nonprofit to Highlight Expertise, Engage Constituents, and Share Resources
As I read case studies, blog posts and participate in sessions, I imagine replacing the term "social media" with "direct mail" or "email marketing." Has anything really changed?
One of the largest web shifts over the last few years has been the increasing move to a real social web. From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough.
For the social web to come alive and really spark change, users need to be given other actions to take beyond standard sharing. We’re constantly exploring new and improved ways to mobilize communities; here are three sites that ask users to do more than simply hit share, but instead to take an action and to be part of something real.
There is little argument that email and social media platforms like Facebook and Twitter are fast becoming mandatory tools for supporter outreach. These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support.
From a pure fundraising standpoint, email and social media channels are only effective when the recipient is able to respond immediately to a CTA (call to action). At best, your CTA message is going to be read once, so if that message is compelling enough to cause the recipients to donate, then they must be able to do so immediately.
So what can you do?