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Social Media

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Social media’s role in e-commerce has grown to new heights as of late, with Facebook leading the group as the most preferred reference of most users for their purchase decisions. Working on this new trend, Facebook has been testing out a new shop section among currently established like pages – and we were lucky enough to be one of them!

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Yet again, Facebook has proved how integral of a marketing tool it is through the release of a new function called Call-to-Action. Basically, it’s a button that allows like pages to be linked directly to a product, website, etc.

In line with this newly added tool, we’ll help you really make the most out of your like pages by exploring the various other tools that you may have missed! From tools to help you understand your audience up to those that can help you target specific people with your posts, here are some of your like pages’ functions that you should definitely try:

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Atop the convenience provided by HootSuite in helping you manage multiple social media accounts, it also has some features that can appeal to the power users who are using social media for more sophistacated marketing campaigns.

From team-based management to collating analytics, here are some of HootSuite’s more advanced features which can seriously give your social media campaigns a big boost:

 

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HootSuite is an online platform, or what’s referred to as a dashboard, that can allow you to manage multiple social media accounts . Alternatively, in its simplest sense, you can also look at HootSuite accounts as a single account that can let you access and manage all of your other social media accounts simultaneously.

 

How Can Hootsuite Help Me?

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We all know how effective social media marketing can be. But, having a social media presence doesn’t already stand as a guarantee that nonprofits can or will be able to get the support they’re looking for. As much as there are successful online campaigns, there are however, a couple more frustrated ones that weren’t able to garner much support as well.

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Probably the best way to get noticed in Facebook is through posting images. So, to help your nonprofit to really establish a virtual presence, one way to do it is through using image posts.

In this entry, we’ll help you fill your nonprofit’s timeline with enticing images by talking about topics including image scaling and themes that you can choose from to help you develop image posts.

  

  Scaling images  

  

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Choosing a cover photo and/or a profile picture for your Facebook page may seem like a very simple task. But, regardless of how easy the task is, it shouldn’t discount for the significant contributions of these photos to your page’s popularity. That’s why we’re dedicating an entire entry just to help you develop proper cover photos and profile pictures for your nonprofits Facebook page.

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This inaugural post highlights the big nonprofit technology stories of 2012, including making websites viewable on mobile phones, using mobile phones more in the workplace, cloud computing, social media fundraising, foundations and Microsoft donations, greater self-sufficiency among NGOs in developing countries, and some cutting edge things like hackathons. This was an original December blog post by TechSoup's Jim Lynch:

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As I read case studies, blog posts and participate in sessions, I imagine replacing the term "social media" with "direct mail" or "email marketing." Has anything really changed?

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One of the largest web shifts over the last few years has been the increasing move to a real social web. From the ubiquitous Facebook "Like" button to Google’s new +1, it’s never been easier to share what you’ve found exploring. But sometimes clicking the share button just isn’t enough.

For the social web to come alive and really spark change, users need to be given other actions to take beyond standard sharing. We’re constantly exploring new and improved ways to mobilize communities; here are three sites that ask users to do more than simply hit share, but instead to take an action and to be part of something real.

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